I breakdown why Bethesda Game Studios Starfield silence is actually the right move!
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Bethesda and rockstar knows how to market there games
I agree with Skullzi, all of this hype has backfired on CD Red.
On Todd Howard side of things, I like his approach.
Cyberpunk 2077 isn't a bad game, but after playing 40 hours of the game, I've come to the realisation, (kind of already knew this) bethesdas open worlds and there interactivity is unrivaled, no one makes RPGs like bethesda and it shows.
I have a somewhat little different opinion about all of this.
What i think would be best for games, would be a well thought through PR-campaign. CDPR did too much PR and showed too much before the game released and yes, they shouldn't have puiblicly named a release date so quickly now. Would have been better, if they stood silent until now, and announced the game now, while releasing it next year.
BUT the "silent PR"-method from Toddy also isn't perfect, because what Todd does is the complete opposite, but again wrong in my opinion. If they have a game, if the game is ready for bugfixing and polishing, you really should go all out with the PR and not wait until the game is released in a few weeks. They should build the hype up more with a little longer campaign and not just "Oh btw. you guys, this awesome game is out in a few weeks, thought you might like it."
50% doesn't hear/read about it and this message gets lost and the rest is getting ULTRA HYPED and getting it's dreams crushed, when the game launches and has the traditional Bethesda Bugs in it, because they didn't listen to their fans and their community, which is desperately crying for a new Game engine for years (even before Skyrim).
So in Conclusion:
-CDPR did wrong, because they marketed too long and couldn't deliver when the hype was real
-Bethesda is marketing not enough and not early enough for the game to build up some actual real hype. The hype, which is build up over the years of silence is all dem speculations, ideas and it's getting some "prophecy"-vibes to it, because everybody is talking, but nobody really knows anything and so the discussions go complete bonkers, complete nuts and then when the game actually releases most of the good ideas, which were thought out by fans aren't in the game and that's where the hype then immediately rapidly goes south, because the game is not what people expected and Bethesda (again) didn't read comments under their videos or lend an ear to their fans and listen.
Bethesda is not doing enough, CDPR was doing too much. Both need to find the golden middle path and to be honest, CDPR should have no problems with that, because they know what they're doing and they are good, because if they wouldn't be good Game devs, we wouldn't have had the Witcher Games and these games are nearly flawless and have such a strong positive reputation.
Bethesda's past is cemented with bugs, glitches and stupid shit, which shouldn't have happened in the first place and also a little bit of greed.
But wait, let's be complete bonkers with this and throw in another Game dev company: EA… Yes. No matter how shitty Cyberpunk 2077 released, CDPR will never get such a bad reputation as EA and even Bethesda (who are on a very straight path to that, though to be honest) can't reach that level of stupidity and greed. EA Games aren't as buggy as Bethesda Games, but the greed… The money grabbing! By the nine divines, no!
But w/e, that's just my humble opinion on all of that.
"16 times the detail"
Skullzi, your doing great!
I know this isn’t specifically about the buggy-ness of cyberpunk but I do want to say as a guy playing it on the original jet engine of a PS4. I have turned off every graphical setting that was automatically on in the settings. The games plays alright with some texture pop ins every now and again. Before I did that I couldn’t physically play it would just crash the system as soon as I got to meet Jackie. This is after the second patch that came after release.
Shareholders are to blame
Actually cyberpunk marketing worked very well. 8 million pre orders already paid for its development. They hyped up the community to next level shit and everyone was excited for it. But they failed not because of marketing but because of how fucked up the base console version was. People are disappointed because it didn’t work on last gen and they knew it didn’t that’s why people are pissed off. It it had worked well for last gen, it would have been one of the biggest games of the decade. And it’s been 3 years since any news on starfield. So now people are making videos about starfield news and end up talking about cyberpunk.
Godd Todd is always correct.
It Just Works.
This Is The Way.
Bethesda : "16 times the marketing"
Id rather them not hype it up and build the idea they need to release it asap as fans want it, take your time perfect the game then announce and release
Salty fanboys are now review bombing Death Stranding on PC just because it got a Cyberpunk themed content. CDPR's fanboys are really the lowest of low.
Are you really comparing studio that was present in game industry for so long as Bethesda to guys that released their first important game after Morrowind? Are you saying that studio which climbed from recognition in medium sized European country to producing globally famous AAA games in about 8 years has worse marketing strategy, than guys that make fallout 4 look good as a result of their next project?
I hope after Starfield & TES6 release there will be The Golden Age of Bethesda again.
They originally said they'd release it when it was ready, then they backflipped on that. They did announce it too early, and clearly over sold it given GTA games have better interactivity with the world than CP2077, and there are action games with more RPG elements than it. It basically amounted to a tiny bit of everything, that became nothing… it made me want to play Deus Ex, or Devine Cybermancy to get enjoyment, there are so many flaws in its gameplay that are unrelated to bugs.
On the other hand Howard is a douche and Bethesda make buggy mess games by default that they usually let modders fix and tried to charge for implement features made by community… so. Howard has far more years experience and so he manages expectations because he knows he can't be wrong when it turns out that something didn't meet expectations, which I think is kind of worse than stupidly over hyping something your passionate about.
Yeah, Bethesda keeps quiet about there games for years until they are ready to release and yet still release buggy, broken games that crash 😏
Bethesda doesn't have to market anything. I'll buy what ever they make.
"Definitely very immersive and definitely an rpg", to me both those things are just wrong.
GTA IV has a more immersive world and feels more technically advanced.
I do enjoy Cyberpunk 2077 but it's definitely not the next-gen game of the decade the developers made it out to be.
Sadly it's a game that will not age well.
Starfield will also be a buggy and unoptimised mess. No matter how many delays there are. Bethesda's tactic does not work either. Fallout 76 for example.
I’ve been anticipating CP2077 since 2012 but I didn’t really start hyping for it until Tuesday last week 😂 even with all the bugs I was very satisfied with CP2077 on PC
Uh, no. The idiots who made threats did not cause CDPR to release the game early. CDPR employee bonuses being tied to meta ratings, and their record breaking pre-order numbers is why they lied, why they rushed.
Do not paint it as CDPR being the victims, they did what every other major publisher does and went for greed over quality.
hello dude
You're right. I've never liked that Bethesda always is quiet. You changed my mind
Honestly, this whole cyberpunk debacle has made me hate Bethesda a whole lot less… to the point I’m looking forward to their next game.
I would’ve NEVER imagined cdpr would drop the ball soo goddamn fucking hard. I criticized fallout4 for its lack of rpg elements but in comparison to 2077 it was honestly in a playable state, and I enjoyed it a lot more than 2077 that continues to suck me out of my immersion with it’s horrendous optimization or lack there of.
ya, cause F76 silence went so well? F76 was still worse than Cyberpunk in terms of bugs and play ability. Console ports have always been crap on PC and we had to deal with it, one bad PC port and the world loses their minds.
After 2 hours of getting stuck with bugs and unable to progress I just quit playing it on Xbox.
I just couldn’t get into cyberpunk feels like every other first person shooter rpg thing I’ve ever played
If I get hyped for a Bethesda game and am disappointed, it would be my fault for having too high expectations. People disappointed with Cyberpunk can point to things that were shown and promised and blame the company for giving people high expectations.
They definitely gave 2077 the fable 3 marketing treatment
No Pr is good Pr.
CDPR: "we make game hype."
Bethesda: "we let our games make hype…"
Fans: shelf cp77 in a month, play Fallout and Skyrim a decade later
The only problem with being silent is another company might come along and do your game better so that when your game does release you are late to the party. Will be curios how Obsidian's work on their own fantasy game will play out in Bethesda's development of the next Elder Scrolls.
Never buy a game strait on release. Those days are over. Bethesda fucked up their fanboys with the „online adventure“ More than one time.
CDPR was overhyped (every game media, Nvidia, Steam and everyone else earning money in the industry hyped the whales to get cash before christmas).
I‘ll see if Cyberpunk get some love in 2021 and maybe buy it then
What is there to talk. Bethesda has fanbase. They don't need marketing. Just need to make good games.
I'm on the fence with Bethesda's marketing strategies. Yes I was excited to see the TES 6 trailer back in 2018. But at the same time, I was disappointed because we had no concrete release date. 2 years later, we still don't know. As the years passed, I became less excited about TES 6. Reason being is Bethesda's track record for releasing substandard products. History has proven that Beth has no qualms about releasing beta state games masquerading as triple AAA games. They've done it before, they're going to do it again. This is what they do. I believe anything can be changed. And I sure hope I'm wrong when it comes to Beth's future games. But at the end of the day, lost customer confidence is next to impossible to regain. Thanks for the video Skullzi
Most of the features in the 40 minutes “gameplay trailer” was completely cut. CDPR basically spent all their money on Keanu and dumped all of the RPG and story.
I am ready to forgive CDPR for their false marketing if they give modding support like Bethesda games
Take a page from rockstars marketing. Start teasing when it’s ready
Loooool. Everyone praising Bethesda and Rockstar for concealing their games, however From software out here still hiding Elden Ring like a boss. Lol
Skyrim did it better
They sent death threats??? Haha raging nerds are hilarious. Jesus, clam down.
Was Todd Howard involved in Fallout 76? That was a terrible launch and I would say way worse launch quality compared to Cyberpunk 2077. I would say Fallout 76 was not even a good game at launch. Where as Cyberpunk is a very good game but with a lack of polish, bugs and crashes.
I think CDPR didn't have much choice in their approach. So I don't think a direct comparison with Todd is very fair. A cautious approach for a new IP would have been to create a small game in a part of Night City. They decided to make a giant investment by building an absolutely huge and massively detailed version of Night City. It is far too easy for new IP's and for great games to sell in small numbers. The cost to build the game world must have been huge. And the game world is just background for many gamers. When you have invested/gambled this much money in a new IP you are backed into a corner. You have to promote this new IP like crazy as the whole company is at risk of going bankrupt if the new game fails and you have little money coming in to cover all the costs of building the next game Witcher 4 or whatever. Personally, I was interested in the game right from the start so I kept up with all the advertising and so I do feel I saw too much. Many great moments were in the advertising and so were not a surprise while playing. CDPR had no choice on the advertising strategy with this game and it worked as they recovered their costs and the company is safe. For future Witcher or Cyberpunk games/DLC the company has total freedom to decide on it's marketing (just like Todd has) so we will see how CDPR decides to handle future releases.
who's laughing now?
You know, Cyberpunk 2077 IS a very good, even potentially great game. CDPR really gave the gaming community to much credit when updating and, yes, hyping this game. Right now, though, it seems that the same voices that were wanting to hang them from one side of the tree for delaying launch too much are now the same voices that want to hang them from the other side of the tree for unpolished release. I would assume that in future policy will be "tell em nothin". At end of day, Bethesda knows that an overdose of information is not a burden that the gaming community carries with any degree of grace. Good video.
todd: starfield will be an xbox exclusive until further notice
sony: but, fuck! what do you want removed from our store?
Video titel: Bethesta news. 0 Bethesta news in the video.