All brands grapple with hard-to-reach consumers. When one biotech company learned that a particular group of patients wasn’t engaging in traditional channels, the need for a new approach was clear. Join Genentech on their journey to create one of the most radical brand experiences in healthcare – the first Esports tournament for people living with rare disease, specifically hemophilia.
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SXSW dedicates itself to helping creative people achieve their goals. Founded in 1987 in Austin, Texas, SXSW is best known for its conference and festivals that celebrate the convergence of the interactive, film, and music industries. An essential destination for global professionals, this year’s online event features sessions, showcases, screenings, exhibitions, professional development and a variety of networking opportunities. For more information, please visit sxsw.com.
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