Valheim’s world is massive, spanning oceans and swamps and mountains, each overrun with deadly creatures. Trolls as tall as houses, legions of draugr, friggin’ deathsquitos. You can even go to bat with demigods, like a lightning-powered elk or a stinking pile of sentient bones. But of all of Valheim’s deadly creatures, the trees are still the deadliest. Why, because the trees chop back.
So why not settle your arguments with ’em?
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Ayelmao
Good job 👍👍👍👍👍
The tree falls opposite to where the first hit was
Hi, I don't know if anyone reads these comments but I want to comment on why I, a random unsubbed viewer, (nearly) chose not to engage with this video. I hope this helps provide some helpful feedback to PC Gamer's YouTube/media team, and if not, no harm done (except me looking like a fool lol).
How I Found This Video:
Google recommended an article on PC Gamer's website. This video was playing on the site. I am on mobile.
Why I Clicked:
The gameplay looked interesting and I'd never seen this game before. Also, the pink flowery border caught my attention and I wondered what this video was and why something like it was even playing on the site.
Why I Watched It:
The gameplay seemed upbeat and slightly humorous, it was short, the guy hosting has a pleasant voice (lol), and the guys playing seemed like they were having a good time.
Why I'm Choosing Not to Engage With This Video / This Channel: (oh boy…)
Most YouTube viewers are interested in creators – not brands; and I can't find any information about the creators of this video in the description. Any interaction feels like an interaction with the corporation "PC Gamer" rather than the people who make the content. This creates a "wall" between the channel and its viewers.
People sub to channels because they like the personalities of the people on those channels. Even when it's behind a brand name (like Linus Tech Tips, Polygon, Rooster Teeth, Game Theory gameranx, etc), people like to learn the names, faces, and/or people whose content they're watching. Otherwise they feel like they're just interacting with a monolithic corporate entity that will never show any signs of individuality, personality, nor any reciprocation of viewer interactions. Most videos should probably begin with the name of its creator, spoken aloud, not just through text, if applicable. It makes it much more memorable to hear it repeatedly than for it to slide in and out surreptitiously on a lower third panel.
A channel like Polygon (of Vox Media) is a perfect example of a YouTube channel that has done this kind of channel variant quite well (i.e. maintaining a unified brand at its forefront while giving its individual video writers/producers room to shine). Every video introduces the host(s) and always lists their name(s) in the description and in the video credits. The creators get to inject their humor and personality into the content (like in this video) but they also get recognized for their part in it which breaks down that corporate "wall" I mentioned earlier. This allows viewers to still connect with the channel despite the branding.
The Content:
This video is good. Most of the videos on this channel seem like they are. But a lot of them do seem to lack in humor. Humor goes a long way, it's the only reason I continued watching this video tbh. It's of course not always necessary, but it's an easy way to keep people initially hooked (assuming the attempted humor isn't just cringe, but the bar on YouTube is pretty low for that). As I said earlier, the content is good, but many of the other videos are just pure video essays though, sometimes with some humor peppered in but with no real "punch" usually due to dry delivery. Sometimes that's enough; it depends on the creator and audience – but it's something a lot of videos on this channel lack, whether that's worth noting or not. Game Maker's Toolkit, for example, doesn't use much humor, but he at least always asks interesting questions.
Titles
The other thing is titles. YouTube demands interesting titles. "Thief: The Dark Project is a perfect blend of stealth and horror" is accurate, but not interesting. Something like "Why 'Thief: The Dark Project' was never actually about thieving" or "Thief: How bad sound design created a horror masterpiece" might be better. Clickbait-y yes, but not inaccurate. Titles are interesting when they pose a contradictory statement, ask an odd question, claim something that's seemingly completely absurd (and then explained throughout the video), or address something ridiculously niche and specific that no one knew they wanted the answer to, like "Why Fable's 'Kickable Chickens' was actually its most important mechanic". They should instantly make you question your sanity or the merit of the claim so that it can be explained in the video. People like video essays when they feel they're getting an answer to a question they never knew that wanted to ask.
Conclusion…
It's possible YouTube isn't a serious platform for PC Gamer, and exists just an auxiliary or side thing like for many companies – and that's not a problem. But if it is something important, then it has to play the YouTube game like any other channel – good ideas, clickable thumbnails, and semi-clickybaity titles, but most importantly – interesting, reoccuring hosts & personalities to connect with. Otherwise it will just get left in the algorithm like many other faceless brands.
Was this comment a waste of time? Probably. Why did I write it on a random viking video about trees? Idk, but I guess seeing this video get 3k views and 4 comments (at the time of writing) on a 200k channel roused me into writing it, because feedback like this is rare, and a small part of me has hope that maybe someone managing this channel might just see it and have an urge to propose some of these thoughts to someone in a position who can make the right changes – changes that would allow its individual staff more of an opportunity to show their talents and allow them all to shine that much brighter, as they all are clearly quite capable of. (run-on sentence much?)
Anyways. This was a good video, sorry for the essay lol.