10 Video Game Advertising Campaigns That Backfired Massively



There are all kinds of ways to convince potential customers to buy your product but choosing the right method can be a delicate science… unless you’re a video …

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32 thoughts on “10 Video Game Advertising Campaigns That Backfired Massively”

  1. I'm guessing that these campaigns operated on the "There's no such thing as bad PR" premise, because there's no way that someone with a little common sense and foresight would have greenlit this shit otherwise.

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  2. I remember the crowds reaction when they announced Fallout 76 would be an online game. The room has some people making shocked sounds, someone booed, some people looked on in silence and a few were exicted. It was hilarious.

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  3. "they do need to make a profit"
    Nobody's denying that, but do they need to make every single penny available from children and problem gamblers? Do they need to make billions a year while not only paying no tax but also claiming hundreds of millions in tax relief from the public in multiple countries?

    Definitely not

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  4. Having worked for a fair few large/global businesses, I can confidently say that marketing departments tend to be the most self-confident and irrepressibly stupid teams you're ever likely to meet.

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  5. I thought to myself: there's no way they'll find an entry that tops "White is coming".
    And they didn't. They found THREE entries that top "White is coming." I'm almost impressed.

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  6. Activision renaming its twitter profile to a fake news station and tweeting about a terrorist attack in Malasiya. (Please tell me if I got something wrong, I'm certain I got the country wrong.)

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